On a broader level, the project aims to connect the demand side and the supply side of energy efficiency solutions. It will facilitate a new market in selected rural areas by promoting energy efficient stoves in households. Local metal and stove manufacturers, including displaced skilled individuals from Nagorno-Karabakh, will be strengthened through various capacity building trainings on technical and entrepreneurial aspects. This will help them to successfully run their businesses and make informed decisions.
The project involves a multi-level marketing campaign to raise awareness about the benefits of energy-efficient stoves. Additionally, the campaign seeks to promote demand for sustainable, energy-efficient solutions in the regions of Armenia, reducing the use of inefficient and environmentally harmful heating methods.