2024
Drawing on her agricultural background, Ketevan Tsalughelashvili came up with the idea of promoting not only the agricultural products themselves, but also the story behind.
The idea for ‘Ketos Farm’ was born, and at the age of 28 Ketevan set up her own business. ‘I wanted to give guests the chance to experience how our products are made. I want to offer authentic experiences that are typical of our region.’ She set up a kitchen for cooking masterclasses and tastings.
There were several challenges to overcome in turning the idea into reality. She acquired the knowledge and skills needed in the entrepreneurship training offered by the project “MSE development support for sustainable forest management in Georgia – ECO.Georgia”. The topics of management and marketing were particularly important to her. Always by her side: Ketevan’s eight-month-old baby. Ketevan Tsalughelashvili successfully balances running her business with family life. She is already planning to expand her offer to introduce even more people to the culinary treasures of her region.
